The all-new 3-series had been creating a lot of buzz and speculation about its launch date. While many, including BMW’s own micro-site hinted at an August 3, 2012 launch for the new 3, some claimed that July 19, 2012 was the chosen date. However, seems like we won the automotive roulette, for the new 3-series comes into India by the end of this month – July, 27, to be precise.
BMW will launch the new 3-series in Mumbai, followed by subsequent launches throughout the country. The car will go on sale immediately after its launch with many prospective customers having lined-up for the new F30 3-series. We are being told that the long-awaited 3-series ran into a problem with the customs due to the significant change in the taxation after the Union Budget 2012 was put into effect a few months back. With the additional import duties, we expect the 3-series to be slightly pricier than the outgoing model – but on par with the competition i.e. the Mercedes Benz C-class, the revised Audi A4, the Volvo S60 and the Nissan Teana.
As we mentioned earlier, BMW is participating in heavy social media activity surrounding the 2012 3-series. The car is expected to come with two petrol and two diesel options at launch with three trim levels – Sport Line, Modern Line and Luxury Line. Stay tuned to OnCars as we reveal more details of the 2012 BMW 3-series soon.