Apple iPhone 4, 4S prices slashed in India again

In an unprecedented move, Apple India has slashed the prices of iPhone 4 and iPhone 4S within a week of lowering their retail prices, say media reports. Industry sources have stated that an Apple spokesperson confirmed the second price cut of the last two iPhones. Moreover, the spokesperson also said iPhone 3GS has been discontinued in India, just like in the global market.

After the recent price cut, the 8GB model of Apple iPhone 4 will cost Rs 26,500, whereas the 16GB variant of Apple iPhone 4S will be retailed at Rs 38,500. During the price revision of last week, the prices of iPhone 4 and iPhone 4S were Rs 28,300 and Rs 41,500.

The Apple spokesperson also said the company will retail its smartphones through Ingram Micro and Redington in India now onwards, as reported previously. The former will be responsible for distributing the iPhones for large format retails, while the latter will sell the same via regional channels. This is a shift in gears from its earlier strategy of distributing iPhones via Aircel and Airtel, who bundled it with their own data and call packages.

This means that many cellular operators in India will keep nano sim cards in stock, which are only used in iPhone 5.

Apple is expected to launch iPhone 5, the fastest selling smartphone ever, in India on October 26. It was earlier reported that the 16GB variant of iPhone 5 will cost around Rs 46,000 to 48,000 in India, while the 32GB model is expected to be rolled out at Rs 51,000 and Rs 53,000. The price of the top end 64GB variant of the latest iPhone is expected to range from Rs 58,000 and Rs 61,000.

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